But don't worry, unlike the tragic skinvertising craze in the early 2000s in which people sold space on their bodies to get permanent tattoos of now-defunct website URLS, the Cowboy's tattoos only last for about a month.
Wow Body Ads marketer Darren Prince told ESPN that he's looking to bring back the celebrity human billboard trend.
It was huge a decade ago, particularly in boxing rings. Bernard Hopkins made $100,000 for wearing a temporary tattoo for casino Golden Palace in a big fight. (The Nevada State Athletic Commission put a stop to the trend since it didn't make a profit off of the ad placement, and it might conflict with pre-existing sponsorships.) NBA player Rasheed Wallace also considered wearing ad tattoos, but his agent passed.
Prince thought that the Naked Cowboy was a good vehicle to launch the skinvertising comeback.
"He is a beloved figure seen by millions of tourists each year," Prince said. "Who wouldn't want their brand in front of that many people and at a fraction of the cost of traditional advertising?"?
Of course, some people never stopped transforming into human billboards.
Billy Gibby, also known as "Billy the Human Billboard," has 39 brand-related tattoos and counting. According to his website, he's still selling ad space. A 6" by 1" tattoo ad on his forehead goes for $20,000.
Source: http://www.businessinsider.com/naked-cowboy-to-become-human-billboard-body-tattoos-2012-12
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