Whether you are new to website design or an old hand at building websites, usability is an essential component to a successful and profitable business website. Strategies for making your website easy to use and design and that provide a satisfying experience for your customers should be a part of your marketing plan right from the start. The following advice can help you create a website that your customers will love to visit often.
Consider using a highly descriptive tagline for your website. This will communicate your primary product or service to potential customers in a matter of seconds. Place the keyword phrase that your customers would use to search for your product fist and add modifiers like ?buy? in your phrase, because users typically include them in their search query.
Once your potential customers arrive at your site, make it easy for them to accomplish the purpose of their visit. Take some time, before you begin your actual design, to think about what your potential customers want to do once they arrive at your site. Make your design provide a fast and easy way to do it. It should be obvious where they need to click to accomplish their purpose.
What your site looks like can make a lasting first impression on visitors to your website. Provide a professional appearance that is not loaded with excessive animation, music and flashy visuals. Keeping your site simple, yet professional, is the key to increasing usability. Limiting graphics also avoids slow loading times and decreases the likelihood that your customer will go elsewhere.
Simple and obvious navigation devices will make it easy for your potential customers to find what they are looking for quickly and effectively. Most Internet users have come to accept certain conventions of business website design. Clicking on your logo to return to the home page is one such convention.? A site map gives your customers a simple way to find their way around your website. Help your customer find what they are looking for quickly with a search box placed in the upper right hand corner. Allow for a search box long enough for your customer to see the phrase they are typing.
Show your customers that you value their time by providing high quality content on your website. Give clear, quickly scannable product descriptions. Consider using bullets to help your customers get what they need as quickly as possible.
Make it easy for your customers to contact you with questions or comments by providing a prominent contact link or button. If your customers need to search or scroll to find out how to ask a question, they may become frustrated and navigate away from your page.
Providing your customers with a satisfying experience every time they visit your business website is the result of thoughtful usability strategies in your website design. Using the powerful advice above can give you the kind of website your customers will return to again and again.
Source: http://www.money-ways.com/business-website-design-for-optimum-usability/
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